docs: document sentence-case product naming

.agents/skills/trellis-onboarding/SKILL.md

@@ -1,21 +1,21 @@
 ---
 name: trellis-onboarding
 description: >
-  Use when the user asks to onboard to Trellis, set up Trellis, or otherwise mentions onboarding to Trellis.
+  Use when the user asks to onboard to trellis, set up trellis, or otherwise mentions onboarding to trellis.
 ---
 
-Onboard the repo to use Trellis. This includes adding the Trellis config file, converting any existing changelog and 
+Onboard the repo to use trellis. This includes adding the trellis config file, converting any existing changelog and
 
 ## Initial Setup
 
-First confirm that the project is a Gleam project. If not, explain to the user that Trellis is designed for Gleam projects. 
+First confirm that the project is a Gleam project. If not, explain to the user that trellis is designed for Gleam projects.
 
-Then check the repository for existing tools for managing changelogs, handling releases, and task running. If any of those are found, ask the user if they want to keep using those tools or switch to Trellis. If they want to switch, clarify that Trellis will take over those responsibilities and that they will need to migrate any existing changelog or release notes to Trellis.
+Then check the repository for existing tools for managing changelogs, handling releases, and task running. If any of those are found, ask the user if they want to keep using those tools or switch to trellis. If they want to switch, clarify that trellis will take over those responsibilities and that they will need to migrate any existing changelog or release notes to trellis.
 
 ## Migration
 
-Refer to the documentation for Trellis for instructions on how to migrate existing repos to Trellis. Use what you learned from the initial setup to determine if any existing tools need to be migrated or removed. If the user is unsure, provide guidance on how to migrate their existing changelog and release notes to Trellis.
+Refer to the documentation for trellis for instructions on how to migrate existing repos to trellis. Use what you learned from the initial setup to determine if any existing tools need to be migrated or removed. If the user is unsure, provide guidance on how to migrate their existing changelog and release notes to trellis.
 
 ## Reference
 
-- Documentation for Trellis: https://github.com/tylerbutler/trellis/tree/main/website/src/content/docs/docs, also published to https://trellis.tylerbutler.com.
+- Documentation for trellis: https://github.com/tylerbutler/trellis/tree/main/website/src/content/docs/docs, also published to https://trellis.tylerbutler.com.

.apm/skills/trellis-onboarding/SKILL.md

@@ -1,21 +1,21 @@
 ---
 name: trellis-onboarding
 description: >
-  Use when the user asks to onboard to Trellis, set up Trellis, or otherwise mentions onboarding to Trellis.
+  Use when the user asks to onboard to trellis, set up trellis, or otherwise mentions onboarding to trellis.
 ---
 
-Onboard the repo to use Trellis. This includes adding the Trellis config file, converting any existing changelog and 
+Onboard the repo to use trellis. This includes adding the trellis config file, converting any existing changelog and
 
 ## Initial Setup
 
-First confirm that the project is a Gleam project. If not, explain to the user that Trellis is designed for Gleam projects. 
+First confirm that the project is a Gleam project. If not, explain to the user that trellis is designed for Gleam projects.
 
-Then check the repository for existing tools for managing changelogs, handling releases, and task running. If any of those are found, ask the user if they want to keep using those tools or switch to Trellis. If they want to switch, clarify that Trellis will take over those responsibilities and that they will need to migrate any existing changelog or release notes to Trellis.
+Then check the repository for existing tools for managing changelogs, handling releases, and task running. If any of those are found, ask the user if they want to keep using those tools or switch to trellis. If they want to switch, clarify that trellis will take over those responsibilities and that they will need to migrate any existing changelog or release notes to trellis.
 
 ## Migration
 
-Refer to the documentation for Trellis for instructions on how to migrate existing repos to Trellis. Use what you learned from the initial setup to determine if any existing tools need to be migrated or removed. If the user is unsure, provide guidance on how to migrate their existing changelog and release notes to Trellis.
+Refer to the documentation for trellis for instructions on how to migrate existing repos to trellis. Use what you learned from the initial setup to determine if any existing tools need to be migrated or removed. If the user is unsure, provide guidance on how to migrate their existing changelog and release notes to trellis.
 
 ## Reference
 
-- Documentation for Trellis: https://github.com/tylerbutler/trellis/tree/main/website/src/content/docs/docs, also published to https://trellis.tylerbutler.com.
+- Documentation for trellis: https://github.com/tylerbutler/trellis/tree/main/website/src/content/docs/docs, also published to https://trellis.tylerbutler.com.

.claude/skills/trellis-onboarding/SKILL.md

@@ -1,21 +1,21 @@
 ---
 name: trellis-onboarding
 description: >
-  Use when the user asks to onboard to Trellis, set up Trellis, or otherwise mentions onboarding to Trellis.
+  Use when the user asks to onboard to trellis, set up trellis, or otherwise mentions onboarding to trellis.
 ---
 
-Onboard the repo to use Trellis. This includes adding the Trellis config file, converting any existing changelog and 
+Onboard the repo to use trellis. This includes adding the trellis config file, converting any existing changelog and
 
 ## Initial Setup
 
-First confirm that the project is a Gleam project. If not, explain to the user that Trellis is designed for Gleam projects. 
+First confirm that the project is a Gleam project. If not, explain to the user that trellis is designed for Gleam projects.
 
-Then check the repository for existing tools for managing changelogs, handling releases, and task running. If any of those are found, ask the user if they want to keep using those tools or switch to Trellis. If they want to switch, clarify that Trellis will take over those responsibilities and that they will need to migrate any existing changelog or release notes to Trellis.
+Then check the repository for existing tools for managing changelogs, handling releases, and task running. If any of those are found, ask the user if they want to keep using those tools or switch to trellis. If they want to switch, clarify that trellis will take over those responsibilities and that they will need to migrate any existing changelog or release notes to trellis.
 
 ## Migration
 
-Refer to the documentation for Trellis for instructions on how to migrate existing repos to Trellis. Use what you learned from the initial setup to determine if any existing tools need to be migrated or removed. If the user is unsure, provide guidance on how to migrate their existing changelog and release notes to Trellis.
+Refer to the documentation for trellis for instructions on how to migrate existing repos to trellis. Use what you learned from the initial setup to determine if any existing tools need to be migrated or removed. If the user is unsure, provide guidance on how to migrate their existing changelog and release notes to trellis.
 
 ## Reference
 
-- Documentation for Trellis: https://github.com/tylerbutler/trellis/tree/main/website/src/content/docs/docs, also published to https://trellis.tylerbutler.com.
+- Documentation for trellis: https://github.com/tylerbutler/trellis/tree/main/website/src/content/docs/docs, also published to https://trellis.tylerbutler.com.

AGENTS.md

@@ -3,6 +3,20 @@
 Guidance for agents working in this repository. See [docs/DESIGN.md](docs/DESIGN.md)
 for what trellis is and why.
 
+## Product-name capitalization
+
+Use **trellis** in running text and **Trellis** at the start of a sentence and
+in document titles. Use sentence case for headings: "Installing trellis", not
+"Installing Trellis". This keeps the existing convention without rewriting
+CLI output or generated documentation.
+
+- Keep the visual wordmark lowercase: **trellis**.
+- Preserve literal spelling in commands (`trellis doctor`), binary and crate
+  names, paths, URLs, config keys (`[tools.trellis]`), schema names
+  (`trellis.doctor/1`), and environment variables (`TRELLIS_NO_UPDATE_CHECK`).
+  Do not capitalize a command just because it starts a sentence or heading.
+- Leave published release notes and quoted historical output unchanged.
+
 ## Naming: snake_case for everything we control
 
 **Every identifier trellis defines is snake_case.** That covers:
@@ -34,9 +48,13 @@ new keys never get one.
 
 ## Changelog fragments
 
-Every user-visible change needs one: a YAML file in `.changes/unreleased/` named
-`<Kind>-<YYYYMMDD>-<slug>.yaml`, with `component`, `kind`, `body`, and `time`. The
-audience is a stranger reading the release notes, not the reviewer of your PR.
+**Only user-facing product changes need a changelog fragment.** Documentation,
+tests, CI, infrastructure, and internal maintenance do not need one unless they
+also change user-facing product behavior.
+
+For a product change, add a YAML file in `.changes/unreleased/` named
+`<Kind>-<YYYYMMDD>-<slug>.yaml`, with `component`, `kind`, `body`, and `time`.
+The audience is a stranger reading the release notes, not the reviewer of your PR.
 
 **This section is about trellis's own changelog, which changie manages — not
 about the fragments trellis writes.** The two formats are different and easy to
@@ -138,8 +156,9 @@ Edit the clap definitions, then run `just docs`.
 Releases are fully automated, fragment-driven, and hands-off after merge —
 the same pipeline as [repoverlay](https://github.com/tylerbutler/repoverlay):
 
-1. Every user-facing change lands with a changie fragment (`changie new`);
-   fragments accumulate in `.changes/unreleased/`.
+1. Every user-facing product change lands with a changie fragment (`changie new`);
+   documentation, tests, and infrastructure alone do not need one. Fragments
+   accumulate in `.changes/unreleased/`.
 2. On each push to `main`, `changie-release.yml` batches the fragments into a
    release PR that bumps `Cargo.toml`, regenerates `Cargo.lock`, and updates
    `CHANGELOG.md`.

README.md

@@ -1,4 +1,4 @@
-# trellis
+# Trellis
 
 ![Crates.io Version](https://img.shields.io/crates/v/trellis-gleam) ![GitHub Release Date](https://img.shields.io/github/release-date/tylerbutler/trellis?display_date=published_at)