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Ext. Service – Sendgrid

Arthur Imirzian edited this page Jan 10, 2023 · 5 revisions

Sendgrid

Service Info

Official Url:

https://sendgrid.com/solutions/email-api/email-address-validation-api/

https://docs.sendgrid.com/ui/managing-contacts/email-address-validation

Service Description:

Use our real-time API to detect and suppress invalid email addresses. With a clean list, you reduce your bounce rate and perform better with mailbox providers to improve delivery.

  • Real-time Email Address Validation API
  • Machine Learning and mailbox provider-friendly tactics
  • Ability to identify mistyped, inactive, non-existent, disposable, or shared (team@, help@)

Obtain your API key here: https://signup.sendgrid.com/ Email Address Validation is available to Email API Pro and Premier level accounts only. Prior to upgrading your account to Pro or Premier, you will not see the option to create an Email Validation API key.

Free tier: N/A

Email Validation Rule

If Sendgrid's verdict attribute is different from "Valid" (i.e. Risky or Invalid), we consider it as potential spam.

SendgridVerdict

Email Validator Configuration

  1. Sign up on Sendgrid & obtain your API key from https://signup.sendgrid.com
  2. Open the Email Validator Setup tab, scroll down to External Email Validation APIs section and find the configuration card for Sendgrid
Screenshot 2023-01-10 at 18 00 59

3. Enter your API key then click "Save"

Screenshot 2023-01-10 at 18 01 07


  1. From Salesforce Setup, search Marketing App Extension and click on Email Validator app:
  • Find the Sendgrid service and activate it by editing the corresponding Action Type:
Email Validator - Marketing App Extension External Action Activation



  1. From Activity Type related list, click on New and create a record with the following values:

Activity Name: Email Approved (Sendgrid) (this is just a label and you can name it as you want)

API Name: Email_Approved_Sendgrid (IMPORTANT: it MUST be spelled exactly like this) Activity Type - Sendgrid



  1. Assign the Marketing App Extension to all relevant Business Units:
Email Validator - Business Unit Assignment



  1. If not yet done, create a Connected App for Pardot

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